AXE Body Spray, Deodorant, Hair, and Shower Gel Products

Confidence = AXE.

Radiate rockstar vibes all day long from the moment you hit the shower with AXE shower gel.

Create irresistible hair ladies will be begging to touch with AXE hair care and styling products.

Stimulate her senses and stay reassured all night long with AXE body spray and deodorant. Smell great knowing AXE is working overtime to protect you from perspiration and keep you smelling fresh into the night.

Check out the newest AXE campaigns and products available.

NEW AXE® White Label


Introducing New AXE® White Label, a line of refined products designed to help you feel your absolute finest. Experience new sophisticated fragrances crafted with fresh notes across body wash, shampoo, styling products, antiperspirant sticks, and the first ever antiperspirant dry sprays from AXE®.

Check out the full line at, plus grooming tips and more...

Experience AXE®. Redesigned.


Discover AXE® daily fragrances, antiperspirants, body washes, and hair products. With fragrances developed by the best perfume designers in the world, Axe products are crafted to complement your style.

NEW AXE Gold Temptation


Discover the NEW, absolutely irresistible AXE® Gold TemptationTM. A fresh beginning opens with green citrus fruity notes delicately mixed with a spicy sparkling accord. This fresh start is followed by sugary and appetizing molten chocolate notes and hints of masculine amber. These opposed paths, between freshness and sweetness, create a unique and exciting contrast – the newest complement to AXE® Dark TemptationTM.

New AXE Peace

axe peace

Make Love, Not War with New AXE Peace. Support Peace One Day, #KissForPeace